The new Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function (2011, 440 pages) is the follow-up to the international bestseller Green to Gold (2006)—translated into nine languages and dubbed by The Economist as “book of the meeting” at the 2007 World Economic Forum in Davos. While Green to Gold made a compelling case for WHY every business now needs a sustainability strategy, the new Green to Gold Business Playbook provides the HOW, offering practical tools and recommendations for business leaders and managers in every job function: IT, supply chain and logistics, fleet, buildings and facilities, product R&D, sales and marketing, accounting and finance, and more. It gives job-specific, step-by-step guidance on how to:
Cut costs and increase profit margins by driving greater efficiencies in buildings and facilities, information technology, manufacturing, supply chain and logistics, and more
Grow revenues by designing and marketing environmentally superior goods and services that meet your customers’ desires for energy efficiency, reduced pollution, and healthier products
Build your brand and image by connecting with the values and rising expectations of consumers, employees, and other key stakeholders
Identify and reduce regulatory risks across your value chain
TABLE OF CONTENTS AND EXCERPTS
Chapter 1: Why Every Business Needs an Eco-Strategy
Chapter 2: How to Use This Book (DOWNLOAD THE CHAPTER)
Chapter 3: Building a Winning Eco-Advantage Strategy: Top 10 Action Items
Chapter 4: Making the Internal Business Case for Going Greener
Chapter 5: Spot the Eco-Issues that Could Impact Your Bottom Line
Chapter 6: Assess and Measure Your Environmental Impacts
Chapter 7: Benchmark Your Performance against Competitors and Best Practices
Chapter 8: Office Activities
Chapter 9: Buildings and Facilities
Chapter 10: Information Technologies
Chapter 11: Product Design
Chapter 12: Sourcing and Procurement
Chapter 13: Manufacturing and Processing (DOWNLOAD EXCERPT)
Chapter 14: Logistics and Transport
Chapter 15: Marketing and Sales
Chapter 16: Legal & Regulatory Affairs
Chapter 17: Accounting and Finance (DOWNLOAD EXCERPT)
Chapter 18: Create an Action Plan—and Execute
Chapter 19: Build Your Climate Action Plan
Chapter 20: Mobilize Employees and Build an Eco-Advantage Culture
Chapter 21: Engaging Stakeholders
Chapter 22: Communicate and Report Results
Chapter 23: Celebrate Success and Promote Continuous Improvement
This book could not have been produced without the generous support of the Heinz Family Foundation; the Johnson Family Foundation; Alphonse Fletcher, Jr., Fletcher Asset Management, Inc.; the Yale Center for Environmental Law & Policy; the GE Foundation; and the Center for Business and the Environment at Yale.
